Don’t miss our Education Conference Double-header with David Rendall!
First up - The Freak Factor: Discovering Uniqueness by Flaunting Weakness
9 a.m. - Registration Opens
10 a.m. to 11:30 a.m. - Morning Program
Do you want more happiness, fulfillment, and energy?
Do you want better relationships at work and at home?
Do you want to dramatically improve teamwork and increase productivity?
Our parents, teachers, and managers have told us that, if we want to succeed, we should find and fix our weaknesses. But what if our biggest weaknesses were also our biggest strengths? What if we could create outrageous personal and professional success by amplifying flaws, instead of denying them? How would that change the way we parent, teach, and manage people?
Double the Education - Pink Goldfish: Defy Normal and Exploit Imperfection
1:30 p.m. to 3 p.m. - Morning Program
Do you want more innovation and creativity? Do you want to improve your market-ing and strategy? Do you want to captivate your customers? Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional eight-part framework for achieving competitive distinction by embracing flaws, instead of fix-ing them.
* Clarify organizational strengths and weaknesses
* Capture consumer attention
* Improve customer retention
* Maximize differentiation
* Increase word of mouth advocacy
* Enhance customer loyalty